Jas D. Easton, Inc.

Gen 2 Family Business

Jas D. Easton, Inc., a sports equipment manufacturer located in Salt Lake City, wanted an expert opinion on how effectively they were managing their family business and their overall family wealth in an effort to meet their long-term business and family ownership goals. To give the ownership and board a better picture of their financial outlook, GIC worked with our executive team to develop complex financial models to evaluate their capital needs, cash flow, and stakeholder returns for several alternative business scenarios. George’s recommendations received unanimous support from the Board of Directors. The strategies implemented increased shareholder returns while allowing the business to keep their fiscally conservative culture.